The Seductive French Riviera: A Guide

Your fabulous summer holiday starts now

For a taste of true joie de vivre (the French phrase for exuberantly enjoying life), there’s nowhere in the world like the famed Côte d’Azur, also known as the French Riviera. The southern coastline of France encompasses iconic beach resorts including Saint-Tropez, Cannes and Monaco, and tiny, incredibly charming, romantic beach towns like Cassis. While the British upper class began vacationing there in the late 1700s, its modern-day reputation as the ultimate jet-set destination began in the ‘60s with the likes of Brigitte Bardot. The enchanting and elite international vibe has not diminished more than 50 years later—stylish as ever, a holiday here calls for exotic resort wear in the vein of our dramatic Ikaria Aphrodite beach dress.

By definition, these bougainvillea-studded towns and beaches ooze sex appeal, glamour and opulence. Long and drawn-out lunches by the Mediterranean Sea defined by blushing rosé that flows like water are equally if not more important than anything that happens after dark. The perfect example: the exclusive Le Club 55, where a who’s-who gathers daily over colorful crudités and refreshing pink beverages at tables and from lounge chairs with Technicolor umbrellas on the manicured white-sand Pampelonne Beach (don’t forget your reservation!).

That same idyll with perhaps more energy can be found at Saint-Tropez favorite Nikki Beach, which some consider the hippest see-and-be-seen spot along the coast. (The hourglass-enhancing Ikaria Athena halter dress assures you’ll stand out in that flawless crowd.) Others would make the argument that Club Les Palmiers, a haute foodie destination featuring the bounty of the sea, is the most exclusive beachside spot to spend a day sunning, nibbling and toasting to the good life. In a place where all are dressed to impress, the cold-shoulder Ikaria Asteria resort wear dress is perfectly at home.

After dark it’s all about Les Caves inside the legendary Hotel Byblos, where George Clooney and Mick Jagger have been known to dance the night away. Of course, where you sleep weighs just as heavily as where you party, from clubs to private yachts. There’s nowhere better in idyllic Antibes than Hôtel du Cap-Eden-Roc, the secluded five-star hotel that was once a private mansion. In a town with endless intimate restaurants, cobbled streets and sandy beaches to explore, it’s also nice to take it easy for a day. It’s hard to imagine anywhere more perfect to don a hand-stitched Ikaria Maia cover-up halter dress with your bikini and sun hat, and recline with Champagne at the emblematic infinity pool until the golden sun sets over the sea in the distance.